Seven and Seven


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Seven and Seven_001

Introduction to the Seven and Seven Cocktail

The Seven and Seven is a timeless highball cocktail that marries the smoothness of Seagram’s 7 Crown Whiskey with the zesty sweetness of 7 Up. This drink is a favorite for its simplicity and refreshing taste. It’s perfect for those who appreciate a classic whiskey cocktail with a fizzy twist.

Originating from the 1970s, the Seven and Seven has cemented its place in cocktail history. It’s a go-to for casual gatherings and can be enjoyed by everyone, from whiskey aficionados to those new to the spirit. Let’s dive into the crisp, effervescent world of the Seven and Seven.

Whether you’re hosting a party or unwinding after a long day, this cocktail is sure to please. Its balance of flavors makes it versatile and universally appealing. Read on to discover the secrets behind this beloved highball.

Key Facts About the Seven and Seven

Alcohol Volume: Approximately 14% ABV (28 proof)
Calories: Around 150-200 kcal
Preferred Glass: Highball glass for optimal whiskey to soda ratio
Typical Garnish: Lemon wedge (optional)

Interesting Facts about the Seven and Seven

The name “Seven and Seven” is directly derived from its two main components: Seagram’s “7” Crown Whiskey and “7” Up soda. This cocktail gained popularity in the 1970s and has been a bar staple ever since. It’s also a popular choice in pop culture, often seen in films and television shows set in the ’70s era.

Seven and Seven Cocktail

Tasting Notes for the Seven and Seven

The Seven and Seven offers a harmonious blend of caramel and vanilla notes from the whiskey, complemented by the lemon-lime tang of 7 Up. The carbonation adds a refreshing crispness that makes the drink light and palatable. It’s an ideal choice for those who enjoy a sweet yet spirited beverage.

This cocktail is perfect for various occasions, from summer barbecues to cozy winter gatherings. Its versatility in flavor profile means it can be enjoyed year-round. The Seven and Seven is particularly appealing to those transitioning from sweet cocktails to more spirit-forward options.

History of the Seven and Seven

The Seven and Seven’s origins are somewhat nebulous, but it’s widely accepted that the drink became popular in the 1970s. It was during this time that Seagram’s 7 Crown Whiskey was a top-selling whiskey in America, and the cocktail emerged as a simple way to enjoy the spirit.

The drink’s ease of preparation contributed to its widespread appeal. It required no special bartending skills, making it a favorite in both bars and homes. The Seven and Seven also became associated with a laid-back, unpretentious vibe, further solidifying its place in cocktail culture.

As the years passed, the Seven and Seven remained a steadfast choice for many. Its enduring popularity is a testament to its approachable flavor and the nostalgia it evokes for a bygone era of American drinking culture.

Seven and Seven Ingredients

  • Seagram’s 7 Crown Whiskey: 2 oz (59 ml) – This American whiskey provides a smooth base with subtle spice and sweet notes.
  • 7 Up Soda: 6 oz (177 ml) – The lemon-lime soda offers a refreshing citrus flavor and effervescence to the cocktail.
  • Ice Cubes: Essential for chilling the drink and maintaining its cool temperature.
  • Lemon Wedge: For garnish (optional) – Adds a touch of acidity and enhances the drink’s citrus profile.

Did you know? The Seven and Seven is often associated with the “Me Decade” of the 1970s, reflecting the era’s cultural shift towards personal liberation and indulgence.

Ingredients for Seven and Seven

Seven and Seven Method

Preparing the Glass

Start by filling a highball glass with ice cubes to the brim. This ensures the drink stays cold and dilutes properly.

Adding the Whiskey

Pour 2 oz of Seagram’s 7 Crown Whiskey over the ice. The whiskey should coat the ice, beginning the chilling process.

Topping with Soda

Carefully add 6 oz of 7 Up soda to the glass. The soda’s carbonation will mix with the whiskey as it’s poured.

Stirring the Drink

Use a bar spoon to gently stir the cocktail, integrating the whiskey and soda without losing too much carbonation.


If desired, add a lemon wedge to the rim of the glass or drop it into the drink for an extra citrus kick.


Once mixed, serve the Seven and Seven immediately to enjoy its full flavor and effervescence.

Serving Suggestion for the Seven and Seven

The highball glass is the preferred vessel for the Seven and Seven. Its tall, straight sides allow for the perfect whiskey-to-soda ratio and maintain the carbonation. The glass’s size also accommodates the ice, which is crucial for the drink’s temperature and dilution.

While the lemon wedge garnish is optional, it can elevate the drink’s presentation and add a zesty aroma. To prepare the garnish, slice a fresh lemon into wedges and make a small cut in the center of the flesh to perch it on the rim of the glass.

Elevating the Seven and Seven

Quality Ingredients

Opt for premium 7 Up or a craft lemon-lime soda to enhance the drink’s flavor profile. The quality of the mixer can make a significant difference.

Whiskey Selection

While Seagram’s 7 Crown is traditional, experimenting with other whiskeys can add depth. Try a rye for a spicier twist or a bourbon for added sweetness.

Chill Factor

Chill the highball glass before use to keep the drink colder for longer. This small step can greatly improve the drinking experience.

Stirring Technique

Stir the cocktail with a bar spoon using a smooth, circular motion to preserve the soda’s fizz while ensuring a well-mixed drink.

Elevated Seven and Seven Cocktail

Substitutions and Alternatives for the Seven and Seven

If Seagram’s 7 Crown Whiskey isn’t available, any smooth blended whiskey can be a suitable substitute. For a non-alcoholic version, use a whiskey-flavored syrup or non-alcoholic spirit alternative.

Similar cocktails include the Whiskey Sour, which shares whiskey as a base, or the Gin Fizz, which offers a similar effervescence with a different spirit.

Add a Twist to the Seven and Seven

Infuse the whiskey with flavors like vanilla or cherry for a personalized touch. Another option is to add a splash of grenadine for a sweet, colorful twist.

For a herbal note, muddle fresh mint leaves in the glass before adding the ice. This adds a refreshing complexity to the cocktail.

Preferred Liquors for the Seven and Seven

Seagram’s 7 Crown Whiskey is the traditional choice for this cocktail, known for its mixability and smooth taste. However, other blended whiskeys like Canadian Club or Jameson can also complement the 7 Up well.

For a top-shelf experience, consider using a premium whiskey that offers a more nuanced flavor profile. This can elevate the drink from a simple highball to a sophisticated cocktail.

Similar Cocktails to the Seven and Seven

If you enjoy the Seven and Seven, you might also like the Jack and Coke, which substitutes cola for 7 Up. The Vodka Lime Soda is another alternative that offers a similar refreshing quality with a different base spirit.

The Tom Collins is a classic that shares the lemon-lime flavor profile but uses gin instead of whiskey. It’s another excellent choice for those who appreciate citrus-forward cocktails.

Food Pairings to Go with the Seven and Seven

Classic bar snacks like salted nuts or popcorn complement the Seven and Seven’s sweet and citrus notes. For a heartier pairing, consider sliders or barbecue wings to balance the drink’s lightness.

For a more adventurous pairing, try spicy foods like jalapeño poppers or buffalo cauliflower. The cocktail’s sweetness can help temper the heat.

Seven and Seven FAQs

Can I make a Seven and Seven without Seagram’s 7 Crown Whiskey? Yes, while Seagram’s is traditional, any smooth blended whiskey can work well in this cocktail.

Is the Seven and Seven a strong drink? With an alcohol volume of approximately 14% ABV, it’s moderately strong but balanced by the soda.

Can I use diet soda for a Seven and Seven? Absolutely, diet 7 Up or any diet lemon-lime soda can be used to reduce the calorie content.

What’s the best way to garnish a Seven and Seven? A lemon wedge is the classic garnish, but you can also experiment with lime or orange for a twist.

How can I make a Seven and Seven if I don’t have a highball glass? Any tall glass will suffice, but the highball glass is preferred for maintaining the correct proportions.

Seven and Seven_001

Seven and Seven

The Seven and Seven is a classic highball cocktail that combines the crisp, clear flavors of Seagram's 7 Crown Whiskey with the citrusy sweetness of 7 Up soda. This refreshing and simple drink is a staple in bars across the world and is known for its easy sipping nature.
Prep Time 3 minutes
Cook Time 0 minutes
0 minutes
Course Cocktail
Cuisine American
Calories 150 kcal


  • Highball glass
  • Bar spoon
  • Measuring Jigger


  • 2 oz Seagram's 7 Crown Whiskey
  • 6 oz 7 Up soda
  • Ice cubes
  • Lemon wedge for garnish optional


  • Fill a highball glass with ice cubes.
  • Pour the Seagram's 7 Crown Whiskey over the ice.
  • Top with 7 Up soda.
  • Gently stir the cocktail to mix the ingredients.
  • If desired, garnish with a lemon wedge.
  • Serve immediately and enjoy.


The Seven and Seven cocktail is best served in a highball glass to allow for the proper ratio of whiskey to soda. The drink's name comes from the combination of Seagram's "7" Crown Whiskey and "7" Up, hence "Seven and Seven." It's a popular choice for those who enjoy whiskey but prefer a lighter, more carbonated beverage.
Keyword 7 Up, Citrus Cocktail, Classic Cocktail, Easy Cocktail, Highball Cocktail, Refreshing Drink, Seagram's 7 Crown Whiskey, Seven and Seven, Whiskey Drink

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